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Branding

Corporate Identity is the face you put forward, usually in print, in the form of logos, business cards, letterhead, and other materials. Your logo is a reflection on your company, and is responsible for the first impression that a client receives of your business.

No matter how great your product or service is, if your logo looks like it was designed by your secretary or downloaded off a clipart site, nobody will give you a chance. If you don't want paying customers to pass you by in favour of your competition, you need a professional logo.